Nothing_evo
2024
Graphics, Visualization, Animation
About Nothing_evo
The Nothing_evo was the result of a few weeks of design and refinement for the Nothing Community Edition Project organized by electronics brand, Nothing in early 2024. The brief was to reinterpret the CMF of the Nothing Phone (2a) and propose redesigns that would resonate with Nothing’s audience and fall in line with their design language and company beliefs.
The approach
My approach to this exercise was to wrap the rear of the smartphone in a translucent film and then slice away sections with shapes or alphabets. More direct approaches involved using letters from the brand’s name to cut away shapes from the translucent film while others were more layered resulting in an interesting interplay of fully transparent cutaways giving a glimpse of the internals, translucence to evoke a mystery and additional graphics for added style.
